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About Us

The Cycling Store, Hackney, rail, SS15

Hi there, thanks for pedalling by.
The Cycling Store stocks the best in essential city cycling apparel. Technical style handpicked for an easy journey and a happier life. 
We search the world for independent brands with a passion for creating urban cycling kit for those who ride in the clothes they live in, not the ones they exercise in. We personally test all our products, and stand by the quality of every single one, as just like you, we love our bicycles and our style.
Naomi, founder, portrait
Naomi left a career in digital branding to start The Cycling Store under the name Hackney St Cloud in 2015. When she couldn't find functional and practical clothes and accessories that made her look and feel good when out on her bicycle, she decided to create a place for them herself.
Contemporary style that continues on every commute. 
Welcome to