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Our Story

Everyday apparel for on or off the bike

The Cycling Store is a virtual destination for cyclists to discover the best cycling clothing and accessories by independent, hard-to-find brands. We curate our selection based on fit and quality to bring you something special and unique. The brands we are proud to present embody passion and functionality. We road-test all our products to ensure that the fit is flattering, and it's made to last. We started out for women only, to inspire more women to get on their bikes and feel beautiful riding. But this year we've also begun carrying a small unisex range of accessories, because a love of the road isn't gender-biased.

Here are the values we stand (and ride) by:


Discover our brands and why we #lovecycling here. 

Let's go shopping!